Customer accounts allow buyers to setup an account which links all their orders, so all they need to do is visit the login url and then login to see their previous purchases.
Setting up a customer account allows you to quickly view all your products in a single portal and download them without the need of the original download link.
To setup a customer account you need to:
- Click on the original download link (how to recover lost download links)
- Click on the account name in the top right corner:
3. Create the account (either by claiming it or resetting the password) and view all your products & services in a single portal:
4. Login to your account from the website:
More info here